Majority of advertisers (non-fashion) would be okay if models were all 5’6”, leaving out the real petite models. The industry “status quo” dictates three reasons why print agencies don’t carry many petite models on the books:
1. “Petite Models” would be okay, if there wasn’t a large height disparity between models used in a multi-person shoot. (Look how horrible the Versace campaign looks with 5’6″ Kate Moss and amazons!) It’s simple, the petite models don’t fit in with the current “status quo’s”, arbitrarily imposed standards.
2. Few advertiser’s will object to a 5’9” model, but will not hire a petite model at 5’3” tall. The way the current standards are designed the amazons do virtually all of the commercial jobs that the petite models can, but the reverse is not true.
3. In smaller markets, clients tend not to spend a lot of money on models. If they need tall models, they use an agency to find them. When petite models work in campaigns, likely the model is family, a friend, or a company employee, who are readily available in heights less than 5’8″ tall and they are not compensated.
Point being agents are about making money, they only want models demanded by the market place and by their clients. They sign models according to demands and the work the model can do.
4. A huge reason for not seeing petite models is the fact there hasn’t been petite female consumer demand. The plus sized woman has created demand for her look by supporting fashionable publications advocating their look and then demanding retailers use plus sized models.
Petite women must unite with Bella Petite Magazine in mass to create change!
Bella Petite Magazine is your platform to change the status quo. It’s important for you to participate, become a member and spread the news to other petite women to join. A million women can make a difference, join us to change the status quo.
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