Alex is the creator behind Quadrophenia, a new lifestyle movement inspired by the timeless music and culture of legendary rock band The Who.
Alex Mardikian, former Founder/CEO of Von Dutch Kustom Cycles, is the man behind the movement, having negotiated the largest lifestyle licensing deal in the history of rock & roll when the company secured rights to The Who merchandising.
The Who, of course, is simply one of the most successful and appreciated rock bands of all time. In Association with the world’s largest concert promoter, Live Nation this “mammoth collaboration,” as Alex puts it, “opens up the doors to endless adaptations of music meets art, meets culture, meets commerce.”
Mardikian has joined forces with the legendary rockers Pete Townsend, Roger Daltrey and Live Nation to create and manufacture the next generation of lifestyle fashion, accessories, furniture, musical instruments, even motorscooters, to introduce a brand which evokes the undeniable cool of the 1960’s mod movement that The Who popularized.
The public face of Quadrophenia‘s current campaign is Bella Petite’s own July cover girl, Angela Phillips! Alex plans to capture the classic style, yet counter-culture edge of our current day “Twiggy” look-a-like (petite) model Angela.
Mardikian exclusively uses petite models in his line because he truly feels, “petite women embody the ultimate in femininity, inspire romance and bring out a man’s masculinity.”
In fact, he poses 6’0″ plus male models with true petite models to bring out that masculine appeal. Mardikian is the real deal and a design maverick in the world of fashion!
Quadrophenia is coming soon! Find out when…
Podcast now playing! Featuring Quadrophenia designer Alex Mardikian and the face of his new cutting edge lifestyle movement, petite model Angela Phillips.
This will be sensory overload!
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